2021年4月14日，被誉为设计界“奥斯卡”的 德国iF设计奖 ，公布了2021年度包装设计获奖名单！iF奖涉及许多奖项和类别，据官方介绍，今年共收到9个学科、来自44个国家、将近10000个作品参与评选。

其中食品饮料包装获奖作品共计205件，获奖的中国作品中包括许多为我们熟知的品牌，比如 伊利、认养一头牛、元气森林 等；

今天包兄就来分享可持续、传统、

可定制和优质的 部分包装设计获奖作品 ~

话不多说，一起来看下吧！

Dongfang shan Camellia Oil

via：Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Design Co., Ltd.
Shenzhen, China

Eilles Tea: updating true tea tradition

via：Peter Schmidt Group

Hamburg, Germany

MMINNI 

via：SHENZHEN ORACLE CREATIVE DESIGN CO.

Co., Ltd.
Shenzhen, China

Bubble Tree Refillable Bubble System

via：Trivium Packaging USA

Youngstown, United States

Dragon Rouge Coca-Cola 

Signature Mixers Creation

via：Dragon Rouge

London, United Kingdom

Pepsi x China's People's Daily New Media (GCR)

via：PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

ADOPT A COW A2 纯牛奶

via：Changsha University of Science & Technology
Changsha, China

Milk Packaging Design with the Mang-Dragon

via：Nanjing Weigang Dairy Co., Ltd.

Nanjing, China
Yuhan Zhang

Rainforest Artesian Water

via：Trivium Packaging USA
Youngstown, United States

Pearl red liquor

via：Shenzhen Baixinglong Creative

Packaging Co., Ltd.
Shenzhen, China

大匠白酒包装设计

via：Togrow Design

Sichuan, China

Jupiter creative team

via：Shenzhen Baixinglong Creative Packaging Co., Ltd.

Shenzhen, China

习酒

via：Shenzhen BXL Creative PKG Co., Ltd.

Shenzhen, China

Design Saturn Team

via：Shenzhen BXL Creative PKG Co. Ltd.
Shenzhen, China

Design Uranus team

via：Shenzhen BXL Creative PKG Co., Ltd.
Shenzhen, China

茅台醇酒 

via：Guangzhou Wendao Advertising Co., Ltd.
Guangzhou, China

初心酒

via：Guangzhou Wendao Advertising Co., Ltd.
Guangzhou, China

Luzhou Laojiao 1915 

via：Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China

Niulanshan Limited Edition of Zodiac Ox

via：Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China

 Hito to Ki to Hitotoki

via：BULLET Inc.

Tokyo, Japan

Music wINNOry [Winery]

via：INNOCEAN Worldwide

Seoul, South Korea

Primera Mindful Clean Beauty New BI

via：Amorepacific
Seoul, South Korea

Petal Foaming Hand Soap Bottle

via：Trivium Packaging USA

Youngstown, United States

Dove | Refillable deodorant

via：VanBerlo Agency

Eindhoven, Netherlands

HERA Age Away Collagenic 

via：Amorepacific

Seoul, South Korea

BAUM

via：SHISEIDO Co., Ltd.
Tokyo, Japan

Soft tip eye cream tube

via：Kolmar Korea Co., Ltd.

Seoul, South Korea

Cosmetics gift set

via：SZ Baixinglong Creative PKG Co. Ltd.
Shenzhen, China

Triptych of Lune Avocado Hair Care Box

via：Polyvoly Technology (Wuhan) Co.,Ltd

Wuhan, China
Wang Yuchen, Chen Yue, Ye Peng

Mid-Autumn Moon Longing Gift

via：Hangzhou Netease Yanxuan Trading

Co., Ltd.
Hangzhou, China

BIZEUN PURE GIFT SET

via：SPC Group，SPC SAMLIP

Seoul, South Korea
Seo Yoon Yang (Art Direction)、

Yu Jeong Kim (Graphic Design) 、Su Hee Lim (Graphic Design)

Eilles Coffee No 1873 |

Taste for a New Generation

via：Philipp und Keuntje GmbH

Hamburg, Germany

HANYUL Sustainable Campaign

via：Amorepacific

Seoul, South Korea

Fan Wu

via：SHENZHEN ORACLE CREATIVE DESIGN CO.

Co., Ltd.
Shenzhen, China

Beauty of Tea

via：Jing Yang/Wei Di/Zongwen Yuan

Beijing, China

Song Huang Tea 

via：Shenzhen Baixinglong Creative
Packaging Co. Ltd.
Shenzhen, China

"Tea House" tea packaging

via：ZRP Printing Group Co., Ltd.
Zhongshan City, China
Fuyin Li, Pengli Li, Xiaoqin Li

Huaxiang Manor Tea

via：Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Design Co., Ltd.
Shenzhen, China

Lifease Light Health Care Series Packaging Design

via：Hangzhou Netease Yanxuan Trading

Co., Ltd.

Hangzhou, China

Nutine

via：Kolmar Korea Co., Ltd.

Seoul, South Korea

Solar Media

via：Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China

Starlab Lab Products

via：Melting Experience GmbH

Hamburg, Germany

Simon Packaging 

via：Simon Design Team
Barcelona, Spain

Sonos Arc Packaging

via：Sonos Inc.

Santa Barbara, United States

AROMA PLAYER packaging 

via：shenzhen neewer technology Co. Ltd.
Shenzhen, China

Paper tube

via：Kolmar Korea Co., Ltd.

Seoul, South Korea

Ecover Laundry  

via：People Against Dirty Richmond, United Kingdom
Ryan McSorely, Jesse Horne

Deardot Yuja Cleansing Seal 

via：Woorikidsplus Inc.

Incheon, South Korea

从这些获奖作品可以知道

看似简单的产品包装

其实充分考虑了回收材料

以及可持续的包装设计和运输方法

最终的成品不再只是颜值上取胜

更多的是传达了环保的意义

 

当然我们在欣赏这些获奖作品时

不能一概而论

要对每款作品都有自己的见解或者深层的思考

客观去看待作品的优势与不足

也是设计大奖举办的意义~